How to get your music heard on popular streaming shows

Hulu

Did you know that as a musician or producer you can use your skills to get your music heard by potentially millions of people?
You may have overlooked the possibility of getting placements within TV and movies–as when the placements are successful, you could be in great business.

Soon, people will be using the firesticks app guide from Troypoint one minute, and the next, they’re potentially going to hear the music you wrote or produced on a show they watch as a result.

So, how do you secure your chances in getting yourself heard and recognized for your talents?
Here are some of the ways in which you can get your music heard.

Get representation

Gone are the days where you could approach a record company with a mixtape of your demos, and more recently, sending cold emails or sharing your songs on social media in order to get a record deal. The same goes for if you want to get your music on TV shows and movies. One of the most effective ways to do this is to get a song plugger. They have good relationships with supervisors who most commonly choose music for shows.

Publish online

You may consider trying to have your songs uploaded onto a sound library where the content creators will buy music when curating the soundtracks to shows. Get your songs on music streaming platforms such as spotify, tidal, pandora or soundcloud. With enough streams, this could also become a great source of streaming revenue for you.

How to pitch

First impressions are everything. The songs you pitch to song pluggers must fit with the genre or overall feel that producers are looking for to get a successful placement.

A simple way of reaching out to a song plugger is by curating an email template that is easily customizable, depending on who you are reaching:

Subject: Song Placement for Similar shows to _______

Dear___

I hope you are keeping well. I’ve taken some time out to listen to your portfolio and I noticed that you got a placement in the movie _____. My music has a similar feel, and I’d love to send you some tracks to listen to for consideration to be plugged for a placement.
Here is a link with some songs for you to listen to.

I look forward to hearing from you soon

Best,________

 

Keep your pitch short. Remember, a song plugger will have hundreds of emails to the same effect every day. This is why it is incredibly important to mention similarities throughout your pitch. There may be a time where they’re looking for music with a similar vibe and they’ll search through emails to find yours.

In your pitch, it’s best to leave the price negotiations up to the plugger–they will likely send you a price range.

As an independent artist, it is more challenging, but not impossible, to get your music placed. However, once you find a company that is eager to use your music and that you are excited about using, the process of getting your tracks used will become increasingly easy, and you will soon reap the benefits.

Originally publisher as How to get your music heard on popular streaming shows
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