Why do people read reviews?

Companies spend billions of pounds every year trying to convince us to try their news product or service, but recent reports show that traditional advertising does not carry the same weight it used to and people increasingly turn to online reviews before making their purchases.

Over 88% of consumers trust online reviews to make informed purchases, with personal recommendations from friends and family generally considered the most reliable, followed by reviews in well-known magazines, newspapers, or websites. However, even online reviews from unknown other customers are still widely read as with so many choices out there it can be impossible to try and work out which is the best option to buy without hearing from people with real experience.

The modern world bombards us with decisions seemingly every minute and reviews offer simple, relevant guidance, whether you are looking for your next favourite band, a restaurant to try for dinner, or your next washing machine. Sites like this one sprung up out of the need to simplify your choices for music software, but there are similar options for all industries, from the best speakers reviewed at What HiFi to gambling options at Casinous online casino. There are even independent sites for reviews of everything under the sun like TrustPilot.

The internet has made it so that everyone can read reviews for almost everything being sold with a few Google searches, and companies are taking note. An increasing number of firms are choosing to add customers reviews of their products to their own sites, giving potential buyers the chance to read some real experiences before they make their purchase. Some companies have truly embraced “review culture” and added verified independent reviews to their sites, which means both the good and the bad may appear. However, many others still see reviews as more of a marketing gimmick and simply highlight a few choice reviews and hide anything less than complimentary, missing the point that people see reviews as a way to evaluate a new product or service and seeing all glowing reviews adds more suspicion than it does confidence.

So whether you are looking for the best new piece musical hardware for your home studio or the best kiwicasinos casino online then make sure to read the reviews first – get a good overview of how people are really finding the product before parting with your hard-earned cash!

Photograph by Mitch Lensink on Unsplash

Originally publisher as Why do people read reviews?
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