12 vlogging tips every music entrepreneur should know

Video camera

If you’ve been looking for knowledge on how to turn freelancers into entrepreneurs, you’ve probably seen that videos can help you raise your brand’s profile. Whether you’re attempting to make money from your blog or sell things, vlogging allows you to have a direct relationship with your audience. While a good vlog may very well be created with just your smartphone and a YouTube account, you should consider taking it to the next level for maximum impact. Whether you’re new to vlogging or simply want to improve, here’s how you can take it to the next level.

Create and establish brand consistency

Brand consistency is essential for every company, large or small, and the same is true for the videos you wish to share with your customers. You’ll most likely be uploading your clips to YouTube, and you should follow in the footsteps of the most famous vloggers. They have logos on their videos, bookends on their videos, the correct thumbnails, and even end screens so that their visitors can keep watching their content. Get to know these terminologies and come up with your own for each video you make. You’ll not only appear more professional, but you’ll also establish a strong brand identity that people will remember.

Learn basic video editing skills

Another widespread misperception regarding vloggers is that they just record and then publish their videos. While some vloggers are able to get away with it, you shouldn’t assume it will work for you. To create well-edited vlogs, you don’t need to be an expert in video editing. You may find video editing lessons and tips online, or you can do it the old-fashioned way by picking up a tool like Adobe Rush or Premiere Pro and messing around with your clips until you get the hang of it. If video editing isn’t your thing or you don’t have time to do it yourself, you can always hire a video production company to do it for you. You can find them on Upwork or Fiverr, and the amount you pay them is flexible between the two of you.

Always consider what’s behind you

Let’s face it, if you’re viewing a video and see clutter, mess, or even something explicit in the background, you’re probably going to stop watching it. What you have as a backdrop is quite significant. We understand that you may not always be able to control everything going on in the background, especially if you’re vlogging while out and about. Take some time to consider what your viewers will be seeing before recording anything. When filming at home or at the workplace, it’s essential to keep the background as consistent as possible. Changing things around can divert attention away from the message you’re trying to express, causing customers to click away or, worse, unsubscribe.

Add in subtitles for the silent watchers

Many vloggers make the mistake of presuming that their viewers can watch their videos with the sound turned on. If you have a lot of chatting in your vlogs, your videos will become redundant for those viewers. Subtitling your films can become tedious, which is understandable. You can, however, engage subtitling providers to add subtitles to the video file permanently or as an option for your visitors to enable. You’ll have an advantage over other vloggers in your field if you cater to them. 

Continuously look for new and exciting angles

Sitting in front of a camera and talking on a regular basis will become monotonous – and quickly. To keep your audience’s attention engaged, you must plan different angles to take your vlogs in. Even if your vlog is primarily for business purposes, offering your viewers a glimpse into your personal life may be extremely beneficial in developing personal customer interactions. Consider the following:

  1. A day in the life of
  2. Bucket lists
  3. Solve a problem
  4. Tell a story
  5. Share something funny (everyone loves a good laugh)
  6. Share a personal experience
  7. Tutorials
  8. Top 10
  9. Prank someone your audience are familiar with
  10. Review a sought after item. This could be something you’re trying to sell, or simply a trend in the market
  11. Reaction videos

The more angles you use in your vlog, the more people you’ll reach. As previously stated, your vlogs don’t necessarily have to take place at your house or business, so get out there and discover some great stuff for your audience!

Create a quest for yourself

Giving oneself a ‘quest’ to complete before the end of the video is a terrific way of making sure viewers watch all of your videos instead of switching off (or even a series of videos). Using titles that are both eye-catching and SEO friendly, such as “Can I run a mile in 5 minutes?” should entice viewers to click on your video and watch it to the conclusion. Remember to establish challenging goals for yourself that you know you can attain. Failure to complete challenges on a regular basis will not go over well with your audience. Saying that, admitting failure, and putting in a little more effort here and then will pay off.

Be comfortable with doing more than one take

Nobody expects perfection from a vlog, but your first attempt will never be the one you want to share on your channel. Taking a few different versions of your vlog allows you to not only build confidence in front of the camera, but also to:

  • If necessary, make changes to your script.
  • To make a great vlog, cut and clip moments from each take.
  • Look through your backdrop and see what you can get rid of.

You’ll probably discover that as you get more used to filming vlogs, you won’t need to shoot as many shots of your video. However, it’s a good idea to take as many shots as possible so that you have an option when it comes to editing.

Video equipment

Make the investment when it comes to your video and editing equipment

Phone cameras are better than ever these days, and some may even argue that they’re on par with professional cameras when it comes to video recordings. While the video quality is excellent, you must consider issues such as background noise, voice quality, and the video’s size. Many phone-recorded vlogs can only be seen in portrait mode, so if you want to post your vlogs on YouTube, you’ll need a camera that can record in full screen mode. The following is a list of equipment you should consider purchasing:

  • Camera
  • Microphone
  • Tripod
  • Lighting
  • Noise dampening foam

Figure out what your “thing” is

It’s critical as a vlogger to find something that sets you apart from the other vloggers out there, especially those in your niche. LadBaby, for example, teases and surprises his wife and family with bizarre yet delightful ideas. Since then they have both raised millions for charity, had Christmas number one singles, and designed a fashion line, among many other things. If you can identify a competitive advantage like that, you’ll be well on your way to building a channel that people will want to watch again and again. Imagine your channel taking off like LadBaby’s – you’d be living a completely different lifestyle! It’s not luck that got them there, it’s professional vlogging and knowing how to get their videos out there, and that’s totally obtainable for you too.

Don’t lie to your viewers

Honesty is usually the best policy, and it goes for your vlog as well. If you’re writing a product review, include both the positive and negative aspects. This will earn your viewers’ trust and encourage them to return to your channel for future recommendations. Not only that, but in this modern age people not only want but enjoy the truth, no matter how harsh it may seem. So, if the product you’ve been sent doesn’t tick all of your boxes, make sure you voice your concerns!

Thank you, and goodnight

It’s just good manners, and a simple thank you goes a long way! After all, your viewers have taken the time to watch your content and support you in achieving your goal of becoming a successful vlogger! Someone that’s friendly and uses polite manners are likely to make their viewers feel comfortable, which means they’re likely to come back in the future to see more of your content.

Say cheese

Last but not least, and perhaps most importantly, remember to smile! A smile will make someone’s day better, and it also looks better on camera than someone who is stiff and frightened. It may take some time and practice, but your efforts will be rewarded. If you’re struggling, record yourself in your day to day life and watch it back. This will allow you to see your “best angles” and utilise this when it comes to making a video for your channel. Don’t be afraid to show real emotion, real reactions, and real laughter. It’ll be received much better by your audience. Best of luck with your vlogging endeavours and enjoy every moment of it!

Photograph by Zach Ramelan

Originally publisher as 12 vlogging tips every music entrepreneur should know
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